One of the most well known and effective ways of attracting as much traffic as possible to your website is by article marketing.
To do this properly, you will need to optimize your articles and blogs and know which sites are the most Google favoured, where you can submit them. Uploading blogs to your blog page is fine, providing you optimize them but this strategy alone creates only fraction of the search engine power you could be getting.
It is also an excellent idea to create optimized links from your articles back to a relevant blog and to another respected article site where possible. By creating back links from article sites that rank high, you will be boosting the traffic from the search engines and increase ranking. This takes time to achieve and you might want to find a skilled SEO copywriter to do the job for you. Research your keywords and check against density and frequency, then insert them into the blog layout and writing. Some of the tricks to use are:
1. Keywords insertion
Use several keywords within the first paragraph of your blog post then spread them evenly throughout the remaining post. Avoid stuffing them in which will dilute the content. Your blog may also be picked up as spam.
2. Links and placement
Create links within your text to win more engine juice, and increase your ranking as this carries more power than mere keywords alone. Insert relevant keywords as close as possible to these hyperlinks within your blog posts, but don’t overdo it.
3. Optimise the title
By using keywords in your blog title, you can help the optimization process. However, your blog is written for people not engines so there’s no point doing this if it means a title that doesn’t motivate people to click through and read your article.
4. Social media
Encourage others to comment, leave a review, bookmark or retweet from the various social media platforms. People love to talk and this people power will give an enormous boost to your ranking when they too create back links to your post.
5. Use keywords in image alt-tags
An image is a great way to attract attention to your blog. When you have uploaded your chosen image, insert what is known as an Alt tag (alternative text). If a reader cannot load your image in their web browser, alt text acts as an alternative. To get the best from alt tags, add keywords that relate to the published image. Alt tags appear within the HTML of your blog post copy so when search engines send out their ‘spiders’ they can get to that alt tag and use it to deliver a result to the searches.
Many SEO copywriters will do all this for you and it’s worth asking, especially when it frees you to concentrate on what you do best.
Meanwhile, hope you find this blog useful; be good to hear your thoughts… Connect to us on Twitter
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