When you’re an electrician, you know a job and how to handle it. However, increasingly, it’s becoming more than just about having the knowledge for the job, it’s about becoming your own branding, marketing and design team too. Having the right gear, in terms of your look, tools, communication and marketing, can do big things for your business! It shows your clients and your employees that you’re really investing in your company, building an excellent reputation, which in turn leads to increased revenue.
The starting point of course: you need the right tools for the job, any electrician knows that! However it’s about keeping up to date too. Technology moves quickly, so ensure your skills and equipment are right where they need to be. Reading online blogs or becoming part of electrician online communities might seem like a waste of time, however here is where the ideas will be, promotions for the latest tools and knowledge on the latest developments that you can pass on to your client.
Having the right look is important for your brand. Branded clothing is a must not only to help clients identify your team, but also to build a reputation as a professional and reputable company. Sites such as Performance work clothing offer many options which can be personalised with your company name and logo.
Transport should shout about your company name too, so consider sign writing on the side of your van from companies such as Signage, 4Imprint are great too for printed merchandise, everything from pens and key rings that you can leave as mementos for your clients, to torches for your team! They might seem like small things, however it’s the little touches that can make all the difference to your business.
Communication is key when it comes to growing your business! Investing in job management software means you have your growing business in the palm of your hand. Job logging software means being able to add jobs to the system from your mobile and send them to employees, so everyone knows the job in hand, and a real-time update on how the job is progressing. Customised, electronic invoices can be sent to the customer quickly and easily, meaning you can track late payments and chase them quickly and easily. Electrician job sheets will never be late either, as they can be easily completed with the software.
As well as being practical, it demonstrates to the client that you’re investing in your business, and you’re there for the long-term. It might seem simple, but a messaging app where you can contact clients and employees simply and easily, allows you to keep a steady line of communication, keeping clients informed and helping field workers still feel part of the wider business.
You also need to invest in your brand from a marketing perspective! It’s no longer enough to choose one publication and hope for the best, you need to have a fully rounded marketing plan so you can reach the most potential clients. Social media is so powerful, and free! Setting up a Facebook or Twitter account allows you to promote your business on a daily basis, with handy tips and advice that consumers will want to read. It’s vital your website reflects your brand too, and has regular posts, here are a few ideas to get you started: Electrician Blogging: 10 Blog Post Ideas for Electrical Companies. If you wonder how you’ll find time for your own marketing, then Peopleperhour is great, as you can hire designers, writers and marketing professionals for an hourly rate.
Registering with referral sites such as RatedPeople and TrustaTrader is part of being an electrician, but it’s not simply about being on the site. You need to ensure your information is up to date, try and manage any negative comments and positively promote yourself to potential customers.
If you’re serious about growing your business then you need to make sure you have the right gear to make your big ideas happen!
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