{"id":28213,"date":"2020-06-12T16:39:25","date_gmt":"2020-06-12T15:39:25","guid":{"rendered":"https:\/\/www.okappy.com\/?p=28213"},"modified":"2020-05-05T09:42:25","modified_gmt":"2020-05-05T08:42:25","slug":"why-saas-companies-are-emerging-as-leaders-of-new-professional-networks","status":"publish","type":"post","link":"https:\/\/www.okappy.com\/why-saas-companies-are-emerging-as-leaders-of-new-professional-networks\/","title":{"rendered":"Why SAAS Companies Are Emerging as Leaders of New Professional Networks"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p><strong><em>Featured in Drain Trader Magazine, issue 262. February 2020<\/em><\/strong><\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p>What does a \u201cprofessional network\u201d look like for you? For many, LinkedIn may come to mind.<\/p>\n<p>LinkedIn was the first of it\u2019s kind to market with it\u2019s model of the professional network effect. Now in its 16th year, LinkedIn has been around longer than Facebook and has outlived its social media peers &#8211; Friendster and MySpace. We take a look at it\u2019s successes, it\u2019s shortcomings and what will take its place in the new world of work.<\/p>\n<p>Before LinkedIn, there were CVs, career fairs, networking events and professional organisations. Many of which were cumbersome, elitist or exclusionary. LinkedIn offered up a platform for anyone to make a professional profile and connect with business contacts, recruiters, hiring managers, potential employers and employees.<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22px;line-height:1.44;\">What Made LinkedIn Successful?<\/h3><\/div><div class=\"fusion-text fusion-text-3\"><p>LinkedIn has maintained an enduring network effect due to a steady stream of students and recent graduates entering the workforce each year. In the past it was normal for individuals to have a job for life, but the last few decades have seen job-hopping and career changes as trends on the rise, therefore increasing the levels of engagement on LinkedIn\u2019s professional network.<\/p>\n<p>The platform\u2019s business model allowed for it to be highly monetizable beyond traditional advertisements, with it\u2019s option to charge job seekers and businesses for a premium subscription to unlock more insights and capabilities.<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22px;line-height:1.44;\">The New World of Work<\/h3><\/div><div class=\"fusion-text fusion-text-4\"><p>Creative expression, online influence and extreme optionality manifesting as remote work, calendar flexibility and the freelance economy are redefining the world of work as we know it. Anyone with a Wifi connection, some spare time and a splash of creativity can build just about any type of tech-enabled business. The gig economy is exposing a need for better finance and productivity tools for self-employed workers and companies using subcontractors.<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22px;line-height:1.44;\">What Are LinkedIn\u2019s Shortcomings?<\/h3><\/div><div class=\"fusion-text fusion-text-5\"><p>The way individuals present themselves on LinkedIn centres around a digital CV that showcases a snapshot of their professional credentials. However, this format fails to reflect other insights on an individual&#8217;s true potential for a job role.<\/p>\n<p>For example perseverance, collaboration skills, \u201cside-hustles\u201d and professional skills developed during spare time. Although LinkedIn has the ability to link to Dribble, Github, Substack, Behance and others, it\u2019s initial CV format is lagging behind the information gained from emerging new platforms where you can share skills and have a thriving community critique your work.<\/p>\n<\/div><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22px;line-height:1.44;\">The New Community-Led Professional Networks<\/h3><\/div><div class=\"fusion-text fusion-text-6\"><p>SaaS tools that invest in community are delivering a more enticing and valuable experience for their users. These professional networks have an emphasis on shared interests, peer education and collaboration. Let\u2019s look at some examples:<\/p>\n<p><a href=\"http:\/\/dev.to\/\">Dev.to<\/a> for developers<br \/>\n<a href=\"https:\/\/www.girlboss.com\/\">Girlboss<\/a> for female business owners<br \/>\n<a href=\"https:\/\/www.figma.com\/events\/\">Figma Community<\/a> for designers<br \/>\n<a href=\"https:\/\/www.okappy.com\">Okappy<\/a> for field service work<\/p>\n<p>These SaaS tools are able to deliver daily useful information to their users, paving the way as the leaders of new professional networks. Not only do most of these platforms have public facing profiles, but they also have the ability for users to share work in the form of open-source designs, templates and projects. Okappy does this too with it\u2019s editable job-sheet templates and ability to send and receive digital job-sheets with videos and photographs of the work completed.<\/p>\n<p>When the users of these platforms build up their portfolio or profile, grow their following or network and contribute to the community via a forum or community chat, they build a personal track record that opens the doors for new opportunities. Many SaaS companies have seen this trend coming from a distance and have been adapting to towards it. The future of work is one of productivity, collaboration and creativity; where the platforms of everyday work execution are transforming into the new professional networks for industries.<br \/>\n~<br \/>\nOkappy is a B2B network that rethinks how companies manage their day-to-day work. While many job management softwares work well within a company, Okappy\u2019s B2B platform aims to share the benefits of improved communication with a company\u2019s customers and subcontractors. Through its Market Network model, Okappy is kickstarting a more fundamental transformation of the way job management is delivered.<\/p>\n<p>Okappy already has thousands of users on its system who are seeing the benefits through reduced paperwork and better management of their jobs. To learn more about how your company can embrace a new type of professional network, don&#8217;t hesitate to <a href=\"https:\/\/www.okappy.com\/contact\">get in touch<\/a>.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":28247,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[3],"tags":[171,178,483,482],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why SAAS Companies Are Emerging as Leaders of New Professional Networks - Okappy<\/title>\n<meta name=\"description\" content=\"What does a \u201cprofessional network\u201d look like for you? For many, LinkedIn may come to mind but its not the only network. 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