{"id":12138,"date":"2011-06-22T14:51:55","date_gmt":"2011-06-22T13:51:55","guid":{"rendered":"https:\/\/www.okappy.com\/blog\/?p=265"},"modified":"2020-05-05T09:45:28","modified_gmt":"2020-05-05T08:45:28","slug":"5-great-tips-for-writing-business-blogs","status":"publish","type":"post","link":"https:\/\/www.okappy.com\/5-great-tips-for-writing-business-blogs\/","title":{"rendered":"5 Great tips for writing business blogs"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 hundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-1\"><p>You\u2019re about to write a blog with a great idea you have fresh in your mind; you can\u2019t wait to hit those keyboard keys and get blogging.<br \/>\nYou tell yourself this one will be a little gem, everyone\u2019s going to love it and your head will whizz with pride when you see the finished product. Yay, published\u2026<em>and<\/em> for all the world to see, what immense blog-worthy fun.<br \/>\nI\u2019ve been there many, many a time and know the crazy feeling. This is where you have to get a hold on yourself because writing a blog is not about bashing out words and hoping for the best. As a frequent blogger for my business, I thought I\u2019d pass on a few useful tips.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-2\"><p><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22px;line-height:1.44;\">Making plans<\/h3><\/div>\nOne of the things I have learnt over the years is that if you expect readers to see, read and like what you have written you need to respect them first. That means <em>crafting<\/em> your blog by taking time to think about what you really want readers to understand from your words. Before you begin to write, jot down a few points about what you are trying to say. Go through your list and see which one really grabs your attention and sparks off other thoughts. Keep to one side any you think you might be able to use later.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-3\"><p><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22px;line-height:1.44;\">Tone of voice<\/h3><\/div>\nDoes your style sound welcoming, so your readers warm to your tone, and are unable to stop reading til the end because they are both enjoying <em>and<\/em> learning? Recognise your target audience, yes, but with a business blog it\u2019s easy to slip into being too crisp and serious, hoping to sound professional and impressive. This usually has a negative effect, driving people away. Okay, so you\u2019ve written your blog in a nice chatty style but what about the \u2018selling\u2019 you\u2019ve temptingly slipped in? Readers will exit; rapidly.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-4\"><p><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22px;line-height:1.44;\">Journey time<\/h3><\/div>\nRemember the old school essays you wrote with the teacher banging on relentlessly about a beginning, middle and end? Well, they were right. Think of your blog like a journey: from beginning to end it should have logical flow. After you have written your first draft, lay it to one side for a day and then take out your editing pen\u2026with ruthless zeal. Would someone with no knowledge of your subject get your message? Keep the magic words in the forefront of your mind: what am I trying to say? Then say it.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-5\"><p><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22px;line-height:1.44;\">Avoid the ramble<\/h3><\/div>\nShape your words into content that pleases readers. The way to do this is to treat your post as a <em>process: <\/em>moulding words into as tight a focus as you can, whilst retaining an inviting, engaging style. Think of your blog in the same way the phrase \u2018community spirit\u2019 evokes a feeling of unity and common interest. Make a list of the main ideas you want to convey and work at crafting your message to fit the ideas, snug, neat and focused. It is better to write less and well, than offer a confused ramble.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><div class=\"fusion-text fusion-text-6\"><p><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h3 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:22;--minFontSize:22px;line-height:1.44;\">Be honest<\/h3><\/div>\nWhen you write your blog with an open, honest voice it will show; not only that, you\u2019re likely to be quite popular because that is exactly why people have come to read it and will stay to the end. This really is a critical point; when you win your readers over with warm, genuine appeal, they are far more likely to comment, tell their friends, link or bookmark your post. No need to gush and overplay, just state it as it is; remember it is the reaction of others, on or offline, that is likely to determine the success of your blog.<br \/>\nHey, I hope this gives you a great kick-start into defining your blog post by taking more <em>time<\/em> to find its message. There\u2019s lots more I could say so until next time, have some fun, enjoy your blog writing and here\u2019s to your success.<br \/>\nCheck out all the features in <a title=\"Okappy Job Management software\" href=\"http:\/\/www.okappy.com\/features\/\">Okappy&#8217;s Job Management software<\/a> and how it can help your business.<\/p>\n<\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><style type=\"text\/css\">.fusion-fullwidth.fusion-builder-row-1 { overflow:visible; }<\/style><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-bottom: 0px;margin-top: 0px;border-width: 0px 0px 0px 0px;border-color:#eae9e9;border-style:solid;\" ><div class=\"fusion-builder-row fusion-row\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_1 1_1 fusion-one-full fusion-column-first fusion-column-last\" style=\"margin-top:0px;margin-bottom:20px;\"><div class=\"fusion-column-wrapper fusion-flex-column-wrapper-legacy\" style=\"background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;padding: 0px 0px 0px 0px;\"><style type=\"text\/css\"><\/style><div class=\"fusion-title title fusion-title-6 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"margin-top:0px;margin-right:0px;margin-bottom:31px;margin-left:0px;\"><h1 class=\"title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:36;line-height:1.39;\">Be the first to hear<\/h1><\/div><div class=\"fusion-text fusion-text-7\"><p>Leave your email below to stay up to date with our latest tips, tricks and trends on all things business?<\/p>\n<\/div><form id=\"WebToLeadForm\" method=\"POST\" name=\"ContactFormNewsletter\">\n<div class=\"row\">\n<div class=\"col\"><label>First Name: <\/label><input name=\"first_name\" id=\"first_name\" type=\"text\" \/><\/div>\n<div class=\"col\"><label><\/div>\n<div class=\"clear\">\u00a0<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col\"><\/div>\n<div class=\"col\"><label>Last Name: <span class=\"required\">*<\/span><\/label><input name=\"last_name\" id=\"last_name\" type=\"text\" required=\"\" \/><\/div>\n<div class=\"clear\">\u00a0<\/div>\n<\/div>\n<div class=\"row\">\n<div class=\"col\"><label>Email: <\/label><input name=\"email1\" id=\"email1\" type=\"email\" \/><\/div>\n<div class=\"col\"><\/div>\n<div class=\"clear\">\u00a0<\/div>\n<\/div>\n<div class=\"g-recaptcha\" data-sitekey=\"6LfWKIoUAAAAAGkI_dXjamslnX83QiQoQHngINTx\"><\/div>\n<span id=\"captcha\" style=\"color:red\" \/><\/span>\n<div class=\"row center buttons\"><button class=\"ok-login-btn\" name=\"Submit\" type=\"submit\" value=\"Submit\" onclick=\"submit_form();\" \/>Submit<\/button>\n<div class=\"clear\">\u00a0<\/div>\n<\/div>\n<input name=\"campaign_id\" id=\"campaign_id\" type=\"hidden\" value=\"55bf0593-a445-42a1-0266-5aba1762536c\" \/>\n<input name=\"redirect_url\" id=\"redirect_url\" type=\"hidden\" value=\"https:\/\/www.okappy.com\/contact-thank-you\/\" \/>\n<input name=\"assigned_user_id\" id=\"assigned_user_id\" type=\"hidden\" value=\"2db0e733-15f0-59cc-b5d1-5a9d6545ed54\" \/>\n<input name=\"moduleDir\" id=\"moduleDir\" type=\"hidden\" value=\"Leads\" \/>\n<input name=\"lead_source\" id=\"lead_source\" type=\"hidden\" value=\"Web Site\" \/>\n<input name=\"refered_by\" id=\"refered_by\" type=\"hidden\" value=\"contact form\" \/>\n<\/form>\n<div class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":22611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":""},"categories":[6],"tags":[29,150,244,276,306],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Great Tips for Writing Business Blogs<\/title>\n<meta name=\"description\" content=\"You\u2019re about to write a business blog. You have a great idea, you can\u2019t wait to hit those keyboard keys and get blogging. Check out some of our top tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.okappy.com\/5-great-tips-for-writing-business-blogs\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Great Tips for Writing Business Blogs\" \/>\n<meta property=\"og:description\" content=\"You\u2019re about to write a business blog. You have a great idea, you can\u2019t wait to hit those keyboard keys and get blogging. 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